A little about financejunction

mjunction realised that in order to make the sales and distribution channel more robust and to strengthen relationship with buyers and sellers, it is very important to make finance and payment available to the supply-chain efficiently, and at competitive costs.

To cater to these needs, financejunction was formed a decade ago. With its array of services like Channel Finance, Insta-Loan and Buyer Finance, financejunction aims to provide unsecured online finance solutions (credit line and transaction status visibility), at attractive terms, to the buyers & channel partners (Distributors / Dealers / End Users) who buy from clients (sellers). This converts the corporate's traditional credit sales into cash sales thus improving their cash flow and directly impacting their bottom line and net realisation. By partnering with financejunction, corporates can also free their bandwidth to focus on their core business.

financejunction has tied up with a number of banks & NBFCs to provide unsecured finance at competitive rates through our integrated online platform.

Since inception, financejunction has arranged over Rs 25,000 crore of finance to distributors and retailers in the steel and coal supply chains. financejunction has brought about greater financial inclusion as this segment of borrowers found it difficult getting loans.


  • Facilitated online finance

    of more than INR 25000 Cr. till date

  • More than 250

    distributors / dealers / customers on board

  • 7 banks and financial institutions

    on financejunction platform provide access to capital at essential points in the transaction lifecycle


    Running successfully

    in Tata Steel , SAIL &
    Coal India Ltd and other
    reputed corporates


    Zero delinquency

    record since inception


Value Proposition

  • A transaction facilitator

  • A Financial Aggregator

  • A Single Online platform

    available on real time basis-online visibility of transactions across locations


    Secured and timely

    conversion of sales to cash


    Enabling the customers

    (buyers) across the supply chain to buy larger quantities


    Increased buying power

    of customers (buyers) due to added liquidity



    cost of Funds


    Addressing the Twin challenges

    of Visibility of the Supply Chain and Liquidity of Cash Flow